31 Aug 2025 The World Series of Poker (WSOP) has launched the WSOP Vlogger Program, a new initiative for individuals who create videos about poker. The program includes tier-based awards, creative tools, and exclusive event access for YouTube vloggers of every level. WSOP's goal is to increase poker's online presence. Tiered Benefits for Creators The program is divided into four levels based on the number of subscribers. The prizes get better as you move up the levels. Emerging Vlogger (5,000–25,000 subscribers): Gets tickets to Circuit Ring events worth up to $3,000 each, which includes entries to WSOP Paradise 2025. Rising Vlogger (25,000–100,000 subscribers): Gets the same access to the event and free hotel accommodations. Established Vlogger (100,000+ subscribers): Receives hotel stays and tickets to Circuit Ring or Bracelet events valued at up to $30,000. Elite Vlogger (250,000+ subscribers): Receives a fully customized yearly package with exceptional benefits tailored specifically to their channel. Additionally, each player is given a WSOP Media Pass, which provides them with special coverage advantages during the tournaments. Performance-Based Incentives and Creative Support The program is more than just a way to sign up for events. WSOP has started to reward vloggers who perform well at the Rising tier and above. A vlogger receives $5,000 in cash if the video reaches one million views within one month. If their video hits 2.5 million views, they will get twice as much money: $10,000. Creators who have more than 100,000 subscribers can also get help from professional video editors to improve the quality of their videos and bring them more in line with industry standards. Branding Rules and Featured Vloggers To keep things fair, WSOP has made clear rules: within one month of the event, creators must release at least three 30-minute episodes. Third-party poker sponsors are not allowed, and vloggers can't wear or display logos from companies that compete with the WSOP. Daniel Negreanu (DNegsPoker), Lexy Gavin Poker, Frankie C. Poker, and Correy Eyring are the four content creators that the WSOP has already highlighted for the program. Every one of them has a different audience and style, which demonstrates the popularity of poker vlogging. Partnership Links With GGPoker The WSOP Vlogger Program starts at the same time as significant changes at GGPoker, its sister brand. GGPoker just released Streamer Mode, a tool that helps accepted Twitch and YouTube streamers build their personal brands by giving them 100% cashback and other rewards. Both projects are part of a bigger plan by WSOP and GGPoker's parent company, NSUS Group, which bought WSOP last year for $500 million. Since the takeover, the WSOP has updated its online presence and released the WSOP Plus app. With this program, the company is now actively working with the creator community to bring poker to more people around the world.
